Corey McPherson Nash (CMN) is a branding and design firm based in Watertown, Massachusetts.
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In 1982, Scott Nash, Michael McPherson, Lee Corey, Nancy-Gibson Nash, Scott Whitehouse and Tom Corey created Corey McPherson Nash (CMN), a new national branding and design firm.
In 1983, HBO went to the studio in need of a new branding strategy. For their first project, CMN did that and also gave the channel a new slogan; "It's not TV. It's HBO." The next year, Nickelodeon was losing ratings and needed a new rebrand. With help from Fred/Alan, CMN developed a new orange logo that would make Nickelodeon get great ratings until the fall of 2011. Shortly afterward, Lee Corey left to do freelance animation in New York.
In 1992, Corey McPherson Nash opened two new studios - Hatmaker, and Big Blue Dot, to help expand and do more design.
In 1999, Tom Corey collapsed while Hatmaker was designing an identity for Oxygen, following Scott Nash, Nancy-Gibson Nash, and Scott Whitehouse to leave the studio.
CMN's offerings include:
Branding – Brand strategy, positioning, messaging, naming and tagline development
Broadcast Design - ID's, bumpers, network branding, opens & closes, menus, promos, intersitials
Identity – Corporate identity systems, logos, graphic standards manuals
Print – Brochure and literature systems, marketing and sales collateral, direct mail
Interactive – Websites, intranets, extranets, direct response
Social Media – Branding strategies across blogs, social networking sites, online communities
CMN's industry focus areas include education, emerging business, cultural institutions, healthcare, not for profit and professional services.
CMN's client list has included:
CMN was appointed as iRobot's brand agency in 2008.[1]
CMN's work has been recognized by the American Institute of Graphic Arts, American Corporate Identity Award, Council for the Advancement and Support of Education, Communication Arts, HOW Magazine International Design Annual and Print magazine.